Management – bachelor’s degree
Discover the program
Management
study major
Full-time
mode of study
Bachelor’s
degree
On-site
classes format
3 years (6 semesters)
duration
English
language of instruction
The Bachelor’s in Management program is designed for future business leaders who want to develop strategic thinking, leadership skills, and expertise in managing organizations in a rapidly evolving global market. This program combines theoretical knowledge with practical experience, preparing students to handle business operations, marketing strategies, and digital transformation. Whether you aspire to run your own company or work for an international corporation, this program provides the essential tools to succeed in today’s business world.
What will you learn?
Throughout the program, you will gain knowledge and skills in:
- Business management, leadership, and decision-making.
- Digital marketing strategies and artificial intelligence in business.
- Financial management and operational efficiency.
- Developing innovative business models and market analysis.
Classes are conducted in the form of workshops, case studies, and real-life business projects to provide hands-on experience.
Who is this program for?
The Management program is ideal for students who:
- Are interested in business management and digital transformation.
- Want to develop leadership and problem-solving skills.
- Seek practical knowledge applicable to global businesses.
- Plan to work in management, entrepreneurship, or marketing.
Career opportunities
Graduates of the Management program can pursue careers such as:
- Business development manager.
- Marketing specialist or digital strategist.
- Financial analyst or operations manager.
- Entrepreneur or startup founder.
Management graduates are in high demand in multinational corporations, startups, consulting firms, and the e-commerce industry.
What are the salaries in this industry?
What does the curriculum look like?
The Management bachelor’s degree is designed to equip students with both foundational and advanced business skills. The curriculum includes courses on organizational leadership, strategic management, digital innovation, and AI-driven marketing.
Educational methods
- Classes in the form of lectures, workshops and exercises.
- Implementation of team projects, business simulations and case studies.
- Meetings with business practitioners and study visits to companies.
- Opportunities to participate in internships and apprenticeships.
Download files
Choose your area of study
Flexible approach to the choice of specialization
If you already know what you want to study – great! At our university you can choose your field of study from the beginning and pursue it freely.
However, if you do not yet have your interests specified, we provide counseling support. At the beginning of your studies, you will have classes with a career counselor and complete competency tests that will help you discover your strengths and choose a path tailored to your aptitudes.
Ability to choose and change the scope of education
We are introducing a model that allows you to choose your scope flexibly until the emergence of elective subjects (from the 3rd semester). You can get acquainted with various fields and then make an informed choice of the scope of education.
During the course of study, it is also possible to change the scope of education which will allow you to adapt your education to your changing interests and career goals.
Enjoy confirmation of the skills you’ve acquired right away
After completing selected sets of subjects, you can earn certificates that provide formal proof of their competence. Examples of certificates include: “Certificate in Digital Marketing” or ”Certificate in Entrepreneurship.”
These certificates are available to all students, regardless of their chosen field of study, and allow them to confirm the skills they have already acquired during their studies that are useful on the job market.
Choose your area of study
- Business management
- Digital marketing with AI
What is this area about?
Graduates of the Business management specialization develop the expertise to effectively run businesses, manage teams, and implement strategic decisions. This specialization prepares students to oversee operations, improve efficiency, and adapt to changing market conditions.
What will you learn?
- Managing business operations and human resources.
- Strategic planning and business development.
- Financial management and risk assessment.
- Negotiation techniques and leadership strategies.
Examples of jobs after this area:
- Business development manager.
- Project manager.
- Operations specialist.
- Financial analyst.
What is this area about?
Graduates of the Digital marketing with AI specialization learn how to create data-driven marketing strategies using artificial intelligence. This specialization equips students with skills to design online campaigns, analyze consumer behavior, and use cutting-edge AI tools to optimize business performance.
What will you learn?
- Developing AI-driven marketing campaigns and content strategies.
- Using SEO, SEM, and analytics to optimize online visibility.
- Understanding customer behavior through data analysis and AI.
- Managing social media, e-commerce, and digital branding.
Examples of jobs after this area:
- Digital marketing specialist.
- E-commerce manager.
- AI-driven market analyst.
- Social media strategist.
How much is the tuition fee?
Tuition fee for Polish and EU citizens, citizens of Northern Europe, Western Europe.
| Annual fee | Semester fee | |
|---|---|---|
| Regular price (academic year 2025/2026) | 2 000 € | 1 100 € |
The administrative fee is 120 €
Tuition fee for citizens of Armenia, Azerbaijan, Belarus, Georgia, Kazakhstan, Kyrgyzstan, Moldova, Mongolia, Tajikistan, Turkmenistan, Ukraine, and Uzbekistan.
| Annual fee | Semester fee (possible from the 3rd semester) | |
|---|---|---|
| Regular price (academic year 2025/2026) | 2 400 € | 1 300 € |
| Promotional price* (academic year 2025/2026) | 2 200 € | – |
The administrative fee is:
- 120 € – citizens of Ukraine and Belarus
- 140 € – citizens of Central Asia: Armenia, Azerbaijan, Georgia, Turkmenistan, Turkey, Tajikistan, Uzbekistan, Kyrgyzstan, Kazakhstan and Mongolia
Tuition fee for other citizens from outside the EU.
| Annual fee | Semester fee (possible from the 3rd semester) | |
|---|---|---|
| Regular price (academic year 2025/2026) | 3 500 € | 1 850 € |
The administrative fee is 220 €
