study major

mode of study


On-site / Hybrid

3 years (6 semesters)

language of instruction

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Study program

A student of the specialization PERSONAL BRAND MANAGEMENT acquires knowledge and skills in the following areas:

  • speaking, persuading and inspiring using one’s personal potential
  • speaking to specific groups of consumers;
  • finding one’s brand differentiator, choosing a personal brand character, one’s style, and developing body language;
  • creating original stories, catchy advertising texts, interesting scripts and credible bios;
  • developing an effective marketing strategy and conducting a successful image management campaign;
  • using image protection and handling crisis situations;
  • promoting and maintaining one’s image in the media;
  • building a website and using Social Media: LinkedIn, Twitter,, Instagram in PR.

Building a personal brand and effectively managing one’s image are challenges in the information noise of global society. Personal branding is usually equated with a collection of marketing tools or reduced to psychological and communication techniques. And indeed, PERSONAL BRAND MANAGEMENT contains a desirable value for anyone who wants to independently and consciously build their reputation and thus increase their value in the job market. Within the framework of the specialty, students will acquire knowledge and skills related to creative image development, use of authentic personality attributes, attractive communication of one’s brand, use of effective online marketing tools, running successful campaigns and image promotion in the media.

The following specialty subjects are available as part of the PERSONAL BRAND MANAGEMENT degree program:

  • Identification and Creation of Competences
  • Workshop of the Leader and Speaker
  • Own Brand Strategy
  • Own Brand Communication
  • Marketing Tools in the Brand Strategy
  • Public Relations – Personal Image Management

A graduate of the PERSONAL BRAND MANAGEMENT specialty can find employment as, among others:

  • Personal branding consultants
  • Content creators and influencers
  • Marketing and brand managers
  • Public relations specialists

Tuition fee for EU citizens and citizens of Armenia, Azerbaijan, Belarus, Georgia, Kazakhstan, Kyrgyzstan, Moldova, Mongolia, Tajikistan, Turkmenistan, Ukraine, and Uzbekistan.

Annual feeSemester fee
Regular price
(academic year 2024/2025)
2 400 €1 300 €
Promotional price*
(academic year 2024/2025)
2 200 €1 200 €

The administrative fee is:

  • 120 € – citizens of the EU and citizens of Ukraine and Belarus
  • 140 € – citizens of Central Asia: Armenia, Azerbaijan, Georgia, Turkmenistan, Turkey, Tajikistan, Uzbekistan, Kyrgyzstan, Kazakhstan and Mongolia

Tuition fees for citizens of other countries

Annual feeSemester fee
(possible from the 3rd semester)
Regular price
(academic year 2024/2025)
3 400 €1 800 €

The administrative fee is 220 €