study major

mode of study


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3 years (6 semesters)

language of instruction

The DIGITAL MARKETING specialization is designed for individuals who wish to master the intricacies of online marketing. In today’s economy, every business, public institution, or government organization cannot function without internet marketing. Whether you’ll be dealing with topics like SEO, creating content for various media, or optimizing websites, this specialization will turn you into an expert in these areas. Don’t forget, this is also a profession that allows for significant flexibility, including working as a freelancer, which can lead to exciting job positions and projects to work on.

The DIGITAL MARKETING specialization is dedicated to those looking to gain both theoretical knowledge and practical skills in sales, marketing and management. It is recommended for individuals aiming to develop their careers of both commercial and public entities.

The following specialty subjects are available as part of the DIGITAL MARKETING degree program:

  • Digital Marketing Strategies
  • Digital Marketing Tools
  • Search Engine Optimization
  • Google Ads and Analytics
  • Social Media Marketing
  • E-PR Content Marketing

A graduate of the DIGITAL MARKETING specialty can find employment as, among others:

  • Marketing employees
  • Content specialists
  • Social media specialists
  • Employees in advertising agencies

Tuition fee for EU citizens and citizens of Armenia, Azerbaijan, Belarus, Georgia, Kazakhstan, Kyrgyzstan, Moldova, Mongolia, Tajikistan, Turkmenistan, Ukraine, and Uzbekistan.

Annual feeSemester fee
(possible from the 3rd semester)
Regular price
(academic year 2024/2025)
2 400 €1 300 €
Promotional price*
(academic year 2024/2025)
2 200 €1 200 €

The administrative fee is:

  • 120 € – citizens of the EU and citizens of Ukraine and Belarus
  • 140 € – citizens of Central Asia: Armenia, Azerbaijan, Georgia, Turkmenistan, Turkey, Tajikistan, Uzbekistan, Kyrgyzstan, Kazakhstan and Mongolia

Tuition fees for citizens of other countries

Annual feeSemester fee
(possible from the 3rd semester)
Regular price
(academic year 2024/2025)
3 400 €1 800 €

The administrative fee is 220 €

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