16 lutego 2022
Prof. Aneta Szymańska, PhD, MBA
e-mail [email protected]
Vice-Rector for Development and External Relations, Director of MBA and Postgraduate Programs.
Doctor of Economics in the field of management sciences, a graduate of Kensington College of Business in London (Business Administration program accredited by the Association of Business Executives), the University of Wroclaw (Department of English Philology – specialization: translation) and Wroclaw University of Economics (Postgraduate Master’s Degree in Management – Executive MBA program).
After graduation, she worked as a lecturer of marketing-related subjects at several universities. She then took the position of Spokesperson for Wroclaw University of Economics, where she was responsible for the promotional and PR activities of the university. She also worked as Director of NCJE Language School and Project Manager at Mainseek.
Since 2012, she has been associated with the Wroclaw of Business University of Applied Sciences (formerly WSH), which is part of the VISTULA Group of universities. She currently holds the position of Vice-Rector for Development and External Relations, Director of MBA and Postgraduate Programs, and University Professor. She teaches management, marketing, public relations, business communication, employer branding, public speaking and business presentations to undergraduate, graduate, postgraduate and MBA students. She is also a promoter of many master’s theses.
She has participated in numerous trainings, seminars, workshops and conferences, both domestically and internationally (including France, Germany, Italy, Greece, Spain, Portugal, the United Kingdom, Romania, the Netherlands, Japan, Hong Kong, South Africa, the United Arab Emirates and the United States of America), delivering papers at many of them. She is the author of more than 40 publications on management, marketing and public relations, as well as several applied research projects. She has written a book entitled. „Public relations in the system of integrated marketing communication” and is co-author of several monographs.