Management – master’s degree
Discover the program
Management
study major
Full-time
mode of study
Master’s
degree
On-site
classes format
2 years (4 semesters)
duration
English
language of instruction
The Master’s in Management program is designed for professionals who aspire to become strategic leaders, brand managers, and human capital specialists in a rapidly changing business environment. This program equips students with advanced knowledge in business strategy, leadership, and market positioning while emphasizing innovation and digital transformation. Whether you plan to manage corporate brands, lead HR initiatives, or develop business strategies, this program will provide the essential tools for success.
What will you learn?
During the program, you will develop expertise in:
- Strategic business management and decision-making.
- Leadership and team management in an international environment.
- Data-driven market analysis and brand positioning.
- Human capital development and employer branding.
The program is highly practical, incorporating case studies, business simulations, and collaborations with industry experts.
Who is this program for?
The Master’s in Management program is ideal for individuals who:
- Want to specialize in brand management or strategic HR leadership.
- Aspire to work in executive roles in global organizations.
- Seek to enhance leadership, analytical, and communication skills.
- Are eager to manage corporate identity, talent strategies, and business growth.
Career opportunities
Graduates of the Master’s in Management program can pursue careers such as:
- Brand manager or marketing strategist.
- HR director or talent development manager.
- Business consultant or organizational development specialist.
- Corporate communications and employer branding expert.
Graduates find opportunities in multinational corporations, consulting firms, marketing agencies, and global HR departments.
How Is the Program Structured?
The Master’s in Management degree blends theoretical foundations with hands-on experience in leadership, strategic marketing, and human resource management. The program includes case studies, workshops, and collaboration with industry professionals to ensure a real-world approach to business challenges.
Each student chooses one of two specialization tracks, allowing for in-depth expertise in a chosen area.
Choose Your Specialization
1. Brand Manager
What is this specialization about?
Graduates of the Brand Manager specialization develop expertise in building and managing strong brands, creating compelling marketing campaigns, and shaping corporate identity. This specialization focuses on brand positioning, consumer engagement, and digital marketing strategies.
What will you learn?
- Creating and implementing brand strategies for competitive markets.
- Managing brand reputation and customer experience.
- Analyzing consumer behavior and market trends.
- Developing innovative marketing campaigns and storytelling techniques.
Where can you work?
- Brand manager.
- Marketing strategist.
- Product manager.
- Corporate communications specialist.
2. Strategic Human Capital Management
What is this specialization about?
Graduates of the Strategic Human Capital Management specialization focus on optimizing workforce performance, leadership development, and talent retention. This specialization prepares students for executive HR roles, emphasizing data-driven HR strategies and organizational culture.
What will you learn?
- Developing and implementing human capital strategies.
- Managing employer branding and employee engagement.
- Leveraging HR analytics for workforce optimization.
- Driving leadership and organizational development initiatives.
Where can you work?
- HR director or talent management leader.
- Organizational development consultant.
- Employer branding and recruitment strategist.
- Leadership and workforce development specialist.
Graduates find opportunities in multinational corporations, consulting firms, marketing agencies, and global HR departments.
What are the salaries in this industry?
What does the curriculum look like?
The Master’s in Management degree blends theoretical foundations with hands-on experience in leadership, strategic marketing, and human resource management. The program includes case studies, workshops, and collaboration with industry professionals to ensure a real-world approach to business challenges.
Educational methods
- Classes in the form of lectures, workshops and exercises.
- Implementation of team projects, business simulations and case studies.
- Meetings with business practitioners and study visits to companies.
- Opportunities to participate in internships and apprenticeships.
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Choose your area of study
Flexible approach to the choice of specialization
If you already know what you want to study – great! At our university you can choose your field of study from the beginning and pursue it freely.
However, if you do not yet have your interests specified, we provide counseling support. At the beginning of your studies, you will have classes with a career counselor and complete competency tests that will help you discover your strengths and choose a path tailored to your aptitudes.
Ability to choose and change the scope of education
We are introducing a model that allows you to choose your scope flexibly until the emergence of elective subjects (from the 3rd semester). You can get acquainted with various fields and then make an informed choice of the scope of education.
During the course of study, it is also possible to change the scope of education which will allow you to adapt your education to your changing interests and career goals.
Enjoy confirmation of the skills you’ve acquired right away
After completing selected sets of subjects, you can earn certificates that provide formal proof of their competence. Examples of certificates include: “Certificate in Digital Marketing” or ”Certificate in Entrepreneurship.”
These certificates are available to all students, regardless of their chosen field of study, and allow them to confirm the skills they have already acquired during their studies that are useful on the job market.
Choose your area of study
- Brand manager
- Strategic Human Capital Management
What is this area about?
Graduates of the Brand Manager specialization develop expertise in building and managing strong brands, creating compelling marketing campaigns, and shaping corporate identity. This specialization focuses on brand positioning, consumer engagement, and digital marketing strategies.
What will you learn?
- Creating and implementing brand strategies for competitive markets.
- Managing brand reputation and customer experience.
- Analyzing consumer behavior and market trends.
- Developing innovative marketing campaigns and storytelling techniques.
Examples of jobs after this area:
- Brand manager.
- Marketing strategist.
- Product manager.
- Corporate communications specialist.
What is this area about?
Graduates of the Strategic Human Capital Management specialization focus on optimizing workforce performance, leadership development, and talent retention. This specialization prepares students for executive HR roles, emphasizing data-driven HR strategies and organizational culture.
What will you learn?
- Developing and implementing human capital strategies.
- Managing employer branding and employee engagement.
- Leveraging HR analytics for workforce optimization.
- Driving leadership and organizational development initiatives.
Examples of jobs after this area:
- HR director or talent management leader.
- Organizational development consultant.
- Employer branding and recruitment strategist.
- Leadership and workforce development specialist.
How much is the tuition fee?
Tuition fee for Polish and EU citizens, citizens of Northern Europe, Western Europe.
| Annual fee | Semester fee | |
|---|---|---|
| Regular price (academic year 2025/2026) | 2 100 € | 1 150 € |
The administrative fee is 120 €
Tuition fee for citizens of Armenia, Azerbaijan, Belarus, Georgia, Kazakhstan, Kyrgyzstan, Moldova, Mongolia, Tajikistan, Turkmenistan, Ukraine, and Uzbekistan.
| Annual fee | Semester fee (possible from the 3rd semester) | |
|---|---|---|
| Regular price (academic year 2025/2026) | 2 500 € | 1 350 € |
| Promotional price* (academic year 2025/2026) | 2 300 € | – |
The administrative fee is:
- 120 € – citizens of Ukraine and Belarus
- 140 € – citizens of Central Asia: Armenia, Azerbaijan, Georgia, Turkmenistan, Turkey, Tajikistan, Uzbekistan, Kyrgyzstan, Kazakhstan and Mongolia
Tuition fee for other citizens from outside the EU.
| Annual fee | Semester fee (possible from the 3rd semester) | |
|---|---|---|
| Regular price (academic year 2025/2026) | 3 500 € | 1 850 € |
The administrative fee is 220 €
