PERSONAL BRAND MANAGEMENT- Management

IMPORTANT DATA

Mode of study: Full-time
Form of study: on-site/hybrid
Duration: 3 years (6 semesters)
Language of instruction: English

A student of the specialization “Personal brand management” acquires knowledge and skills in the following areas:

  • speaking, persuading and inspiring using one’s personal potential
  • speaking to specific groups of consumers;
  • finding one’s brand differentiator, choosing a personal brand character, one’s style, and developing body language;
  • creating original stories, catchy advertising texts, interesting scripts and credible bios;
  • developing an effective marketing strategy and conducting a successful image management campaign;
  • using image protection and handling crisis situations;
  • promoting and maintaining one’s image in the media;
  • building a website and using Social Media: LinkedIn, Twitter, Facebook.com, Instagram in PR.

  • Identification and creation of competencies
  • Leader and speaker workshop
  • Private brand strategy
  • Private brand communication
  • Marketing tools in brand strategy
  • Public relations – self-image management

Building a personal brand and effectively managing one’s image are challenges in the information noise of global society. Personal branding is usually equated with a collection of marketing tools or reduced to psychological and communication techniques. And indeed, personal brand management contains a desirable value for anyone who wants to independently and consciously build their reputation and thus increase their value in the job market. Within the framework of the specialty, students will acquire knowledge and skills related to creative image development, use of authentic personality attributes, attractive communication of one’s brand, use of effective online marketing tools, running successful campaigns and image promotion in the media.

Graduates of this specialization can work as:

Self-employed businessperson

Head of department

Specialist in a training company

Advisor/consultant in organizations

Tuition fee for full-time studies in English – EU citizens and other countries citizens*

Administrative fee is 120 EUR

* The group of citizens of other countries paying the same fees as EU citizens includes citizens of Northern Europe, Western Europe, Eastern Europ (including Ukraine, Belarus), Central Asia (including Armenia, Azerbaijan, Georgia, Turkmenistan, Turkey, Tajikistan, Uzbekistan, Kazakhstan, Kirgizstan, Mongolia)

Tuition fee for full-time studies in English – citizens from the remaining countries**

Administrative fee is 200 EUR

** This does not apply to citizens of Northern Europe, Western Europe, Eastern Europ (including Ukraine, Belarus), Central Asia (including Armenia, Azerbaijan, Georgia, Turkmenistan, Turkey, Tajikistan, Uzbekistan, Kazakhstan, Kirgizstan, Mongolia)